What do you stand for?
What do you believe in?
What is your dream?
Why should I share it?
Why does the world need you?
How are you making it a better place?
What is the problem you solve?
How are you solving it?
What is it exactly that you do?
Why, exactly should I care?
How do you do it better than anybody else?
What makes it better?
What’s in it for me?
Why did you choose what you do?
Why should I pay you for it?
What makes you get out of bed in the morning?
What do you bring to the party?
What do you add to the conversation?
Why would I want to join it?
What do people say about you when you’re not there?
If you died tomorrow, what would I miss about you?
How do people really feel about you?
What makes you irreplaceable?
What will make me tell all my friends about you?

In other words, what is your brand?