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      <image:title>Blog - You have a business opportunity the Fortune 500 can’t even touch</image:title>
      <image:caption>Marketing is a quest for customer mindshare. In your market, that territory is largely unexploited—presenting a great opportunity for you.</image:caption>
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      <image:caption>Big surprise...customers care about themselves much more than your products or services.</image:caption>
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    <loc>http://www.brandxco.com/blog/2014/2/21/how-to-awe-your-customers</loc>
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    <lastmod>2014-04-08</lastmod>
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      <image:caption>Partial spread from the 54 page Tom Irwin Portfolio</image:caption>
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      <image:title>Blog - 5 ways to awe your customers in the era of content shock</image:title>
      <image:caption>I'll explain why content shock shouldn't cause SMB2B marketers to duck for cover</image:caption>
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      <image:title>Blog - 5 ways to awe your customers in the era of content shock</image:title>
      <image:caption>The latest Issue of John Deere's long-running The Furrow magazine</image:caption>
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    <lastmod>2014-11-13</lastmod>
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      <image:title>Home - web sites</image:title>
      <image:caption>Unleash your brand with a web site that's a magnet for customers who share your values.</image:caption>
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      <image:caption>Unleash your brand by repositioning your company and flaunting your uniqueness</image:caption>
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      <image:caption>Unleash your brand with a brand discovery program that helps you find your true believers.</image:caption>
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      <image:caption>Unleash your brand with content that celebrates your clients’ victories and the part you played in them.</image:caption>
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      <image:caption>Unleash your brand by pulling something out of the ether and making it real</image:caption>
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    <lastmod>2020-01-08</lastmod>
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    <image:image>
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    <image:image>
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    <image:image>
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    <image:image>
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    <image:image>
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    <image:image>
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      <image:title>Portfolio</image:title>
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  <url>
    <loc>http://www.brandxco.com/sevices</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-05-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1399743152750-7KQ0EIDI1MFMXLPAAIWF/personas_with_a_pulse</image:loc>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1399743611192-WB8KTMZ5RI0YUC6J8DS8/Wellness_Journal.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1385737446779-JR3K7M26N472LNSC7Y1J/TI_logo-tag.jpg</image:loc>
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    <image:image>
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    <image:image>
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  <url>
    <loc>http://www.brandxco.com/tom-irwin-brand-story</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-01-08</lastmod>
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      <image:caption>The redesigned Tom Irwin logo and brand mantra</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1388452147527-7JOVF9Q09AYV0NS3Q7RT/ti_portfolio_sp2.jpg</image:loc>
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      <image:caption>Spread from the 56-page Tom Irwin portfolio of client stories</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1388451194586-4VDH2C2HNHTPLPNG14O8/ti_profiles.jpg</image:loc>
      <image:title>Tom Irwin brand story</image:title>
      <image:caption>Content-managed online catalog of Tom Irwin success stories</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1388451445963-EZ8IE6ONZZYXXPNGCO9X/ti_bnnrs_960.jpg</image:loc>
      <image:title>Tom Irwin brand story</image:title>
      <image:caption>Trade banners conveying the Tom Irwin brand value</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1394394367564-PXQ434IRVRIX31MZPPNZ/TI_hp_cp.jpg</image:loc>
      <image:title>Tom Irwin brand story</image:title>
      <image:caption>Home page for the Tom Irwin site</image:caption>
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  </url>
  <url>
    <loc>http://www.brandxco.com/acopia-networks-brand-story</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-01-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1388549667826-RAVXBP94KDHD4YZQZLVE/acopia3.jpg</image:loc>
      <image:title>Acopia Networks brand story</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1388549811587-JK4GHD45S4T2S97QQSHK/acopia1_hp_ani.gif</image:loc>
      <image:title>Acopia Networks brand story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1388550004727-C53MOXFQ040NV2UKAA89/acopia6.jpg</image:loc>
      <image:title>Acopia Networks brand story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1388549920858-U33YVZ267HLA9893HGHN/acopia2.jpg</image:loc>
      <image:title>Acopia Networks brand story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1388550193700-9F912Y14N2O3QMMNK2VG/image-asset.jpeg</image:loc>
      <image:title>Acopia Networks brand story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1388550331645-859KGK5258I19GYG4QNJ/acopia4.jpg</image:loc>
      <image:title>Acopia Networks brand story</image:title>
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  </url>
  <url>
    <loc>http://www.brandxco.com/true-believers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-06-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1400380875309-QJ5G10RFOV8KLW2PCOOW/upside_down_sales_funnel.jpg</image:loc>
      <image:title>true-believers</image:title>
      <image:caption>Turn the sales funnel metaphor upside-down</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1400297716023-A8PL8HAOZH844R87KWQM/true_believers</image:loc>
      <image:title>true-believers</image:title>
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  </url>
  <url>
    <loc>http://www.brandxco.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1384882347235-381BB3NYRYLQYOPTLCHH/atlas02.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>Most brands are about as strong as the 97-pound weakling in a 1950s Charles Atlas ad.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1384883098649-LOLP4882Z5MU7U0XYPM9/ideal_red_carpet.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>We'll help you build a brand that attracts more of your ideal customers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1384883214693-GD62PS0RBXYPS68SDCXS/magic.gif</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandxco.com/esg-brand-story</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1392303800511-ZOK0GQMR4FNFFWUH2EP7/esg_preso_p1.jpg</image:loc>
      <image:title>ESG brand story</image:title>
      <image:caption>Title slide of the ESG brand Discovery deck</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1392303960962-CMDM6E4BDJCHQTVI0WTJ/esg_web_hp.jpg</image:loc>
      <image:title>ESG brand story</image:title>
      <image:caption>Home page for the ESG web site</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1392304356220-LUET0IFMEFS36QK81SVS/esg_usage_p3.gif</image:loc>
      <image:title>ESG brand story</image:title>
      <image:caption>Page from the ESG style guide</image:caption>
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    <image:image>
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      <image:title>ESG brand story</image:title>
      <image:caption>Templates from the ESG content publishing system</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1392303889173-B5YN5FDKHEBY3NN2MQ70/esl_pnl_proof3.jpg</image:loc>
      <image:title>ESG brand story</image:title>
      <image:caption>Visualizing the ESG Strategy Lifecycle</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1392304102239-ZYFQ6KFO7NEEU03NBHNB/logo_tag_bug.gif</image:loc>
      <image:title>ESG brand story</image:title>
      <image:caption>ESG's new logo and tagline</image:caption>
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  </url>
  <url>
    <loc>http://www.brandxco.com/perry-young</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1395074823587-6X9MLEVH73CCS8D0XZ0L/samurai1.jpg</image:loc>
      <image:title>Perry &amp; Young Repositioning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1395074823630-ACOO7H8EEFGM9PMEXXX5/samurai2.jpg</image:loc>
      <image:title>Perry &amp; Young Repositioning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1395074848240-SZG1Z8SX3JR0060BVXAV/ninja1.jpg</image:loc>
      <image:title>Perry &amp; Young Repositioning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1395074848256-BW01JSDG9656SX62VV42/ninja2.jpg</image:loc>
      <image:title>Perry &amp; Young Repositioning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1395074823907-V0VSP3OSXPPSEK6SCFQQ/sensei1.jpg</image:loc>
      <image:title>Perry &amp; Young Repositioning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1395074823872-BNXMAJKAPQPP169BISRD/sensei2.jpg</image:loc>
      <image:title>Perry &amp; Young Repositioning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1395075023563-FR7E7MMIIZT4RD9ABPH4/perry_young_pulldowns</image:loc>
      <image:title>Perry &amp; Young Repositioning</image:title>
      <image:caption>Trade pull-down banners for industry events</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1395075869778-37GIN3D9MZ2BPSB43FF0/perry-young_trade_wall.jpg</image:loc>
      <image:title>Perry &amp; Young Repositioning</image:title>
      <image:caption>Trade display for Perry &amp; Young</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1395075619810-1O68VPH0LUWWUBJZ47GC/py_folder_cov.jpg</image:loc>
      <image:title>Perry &amp; Young Repositioning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1395075633672-49RYDFD4XNA1XR5D19N7/py_folder_full_cov.jpg</image:loc>
      <image:title>Perry &amp; Young Repositioning</image:title>
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  </url>
  <url>
    <loc>http://www.brandxco.com/nucalm</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1395189090656-175HU2WOU4E4HP9T9H51/nucalm_home.jpg</image:loc>
      <image:title>Starting Up with NuCalm</image:title>
      <image:caption>Home page for the NuCalm dental web site</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1395079673322-BK1RQBLGA9D25LOTAC67/NC_posters1.jpg</image:loc>
      <image:title>Starting Up with NuCalm</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1395079410211-5185L84KABJONZXAXVGK/image-asset.jpeg</image:loc>
      <image:title>Starting Up with NuCalm</image:title>
      <image:caption>Slide from the NuCalm presentation designed for dental continuing education events</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandxco.com/articles</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-04-11</lastmod>
  </url>
  <url>
    <loc>http://www.brandxco.com/customer-satisfaction</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397222041591-8RMJHCGEJBGQWK5LIKSJ/loyalty_gap</image:loc>
      <image:title>Customer Satisfaction</image:title>
      <image:caption>There's a mental chasm between customer satisfaction and customer loyalty—and crossing it makes all the difference</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandxco.com/ideal-customer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489209831-ACZGMEIVTMWADODTZWOH/ideal_1.jpg</image:loc>
      <image:title>ideal-customer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489209926-MBXHWHUAVD51X58XL7TF/ideal_2.jpg</image:loc>
      <image:title>ideal-customer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489209909-VLQKCNUOZ3QMDO95XIQ9/ideal_3.jpg</image:loc>
      <image:title>ideal-customer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489210005-AEIWL47NZBG02NT8MBMK/ideal_4.jpg</image:loc>
      <image:title>ideal-customer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489210141-UB6RKL1FVNJRA24MTGQ3/ideal_5.jpg</image:loc>
      <image:title>ideal-customer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489210107-0R8VVU61EH4OU0MSL42P/ideal_6.jpg</image:loc>
      <image:title>ideal-customer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489210193-9IXZCY64XR7KU09HZJCQ/ideal_7.jpg</image:loc>
      <image:title>ideal-customer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489210377-ZR6BM7O3IXFJSKSUGUBI/ideal_8.jpg</image:loc>
      <image:title>ideal-customer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489210334-LON3B3MQP8HKNICGO5VS/ideal_9.jpg</image:loc>
      <image:title>ideal-customer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489210430-IL0HEPGTZURQO0ZR27EK/ideal_10.jpg</image:loc>
      <image:title>ideal-customer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489210540-R7SUG85XE5JFHU97CRPD/ideal_11.jpg</image:loc>
      <image:title>ideal-customer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489210528-XYZ9VFECE7BM2V9MK81A/ideal_11a.jpg</image:loc>
      <image:title>ideal-customer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489210603-MK9LK73RY7W29PKONT0U/ideal_12.jpg</image:loc>
      <image:title>ideal-customer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489210702-5MAEI2ON12GNEN9WY43O/ideal_13.jpg</image:loc>
      <image:title>ideal-customer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489210727-46JLYABALQ4GYU32SIDJ/ideal_14.jpg</image:loc>
      <image:title>ideal-customer</image:title>
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  </url>
  <url>
    <loc>http://www.brandxco.com/smb-advantage</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489431773-0WYUQHDIEHB4NF01EBED/image-asset.jpeg</image:loc>
      <image:title>smb-advantage</image:title>
      <image:caption>Marketing is a quest for customer mindshare. In your market, that territory is largely unexploited—presenting a great opportunity for you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489383225-VZQXVZY1NHN9Z1EEA8ML/image-asset.jpeg</image:loc>
      <image:title>smb-advantage</image:title>
      <image:caption>Big surprise...customers care about themselves much more than your products or services.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandxco.com/article-index</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-06-03</lastmod>
  </url>
  <url>
    <loc>http://www.brandxco.com/awe-your-customers</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489852176-4DGUFPMJ9PTL0DXQ5LDX/Furrow</image:loc>
      <image:title>awe-your-customers</image:title>
      <image:caption>John Deere's The Furrow magazine, running since 1895</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489743265-FDXZGOZ6DFCDVN6NVHTG/image-asset.jpeg</image:loc>
      <image:title>awe-your-customers</image:title>
      <image:caption>Partial spread from the 54 page Tom Irwin Portfolio</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1397489635842-BE412JYGAXIDRKUL5B6T/content_shock</image:loc>
      <image:title>awe-your-customers</image:title>
      <image:caption>I'll explain why content shock shouldn't cause SMB2B marketers to duck for cover</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.brandxco.com/personas-with-a-pulse</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2014-07-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/523c3f13e4b032b57d75fdbd/1398261450766-JIIY67IIJFI80NVV336J/2-D-people.jpg</image:loc>
      <image:title>personas with a pulse</image:title>
      <image:caption>Are you speaking to a flesh and blood person, or a cardboard cutout?</image:caption>
    </image:image>
  </url>
</urlset>

